WeFi is a new FinTech company focused on providing innovative Supply Chain Finance solutions to the Information Technology industry. When we met with the team, it was clear they wanted to position themselves within the FinTech industry with youthful graphics. But they also saw the importance of appearing professional and capitalizing on the fact that they have decades of experience.
desktop & mobile
So with that in mind, we created this texture that feels both free, flexible and technical. We then sourced images of city buildings with lots of interesting angles, shapes and lines. These photos brought up feelings of opportunity, growth and innovation to us. And the WeFi team agreed! After doing some serious color editing, all of the images looked great together and they really started to fill out the visual identity WeFi already had when they came to us.