Crafted in small batches, Moody Culture is a living, breathing, constantly evolving kombucha. We developed the brand positioning, visual identity, logo design, packaging design, and graphic materials to represent the home brewed and organic nature of the brand.
Moody Culture’s brand messaging includes the phrase “Moody Culture is a living, breathing, constantly evolving work of art. Take me as I am today, for tomorrow will be an entirely different experience”. With this in mind, we wanted the design to reflect the kinetic and organic nature of Kombucha itself. We chose an imperfect and organic typewriter font for their main branding. We wanted each flavor to have it's own feel, so we used hand drawn elements specific to the flavor itself on each label.