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Nailing the New Biz Phone Call

If you find yourself taking a lot of potential new business calls, but get frustrated when many of them don’t end up working out because of budget... keep re...

Confidence is a Practice

There are a few different things I want to say about confidence and how to cultivate it in ourselves and with our work, but first I think it’s important to a...

What Type of Creator Are You?

As creators, the most beneficial thing we can do for our business is just that - to create! But sometimes we get stuck. If you’re someone who often feels stu...

Redesigning Our Site to Land Our Ideal Clients

Follow along as we redesign our portfolio website with the goal of appealing to startups with bigger budgets.

How To START When You're Scared & Lazy

Maybe I’m the only one, but I have the absolute hardest time starting things. I could call myself an idea person, a planner, and a finisher, but NOT a “start...

Should you fire your problem client?

This week we wanted to share a story about a 'first' that we had here at Golden. Aaaand it wasn’t a good 'first,' but we learned from it and I think it’s som...

Get more projects that light you up.

Do you ever look at other designers and feel jealous of the projects they’re doing? We do. Saige and I have been going through a period where 10% of the work...

How to Identify Your Ideal Target Audience

Before we dive in, here are some questions to have in the back of your mind while you’re going through this audience identifier process: Your first instinct:...

Crafting an Impactful Brand Story

Every brand has a story. But only great brands tell their stories in a way that makes them truly matter. Think about a company that makes shoes. Maybe they’r...

9 Easy Web Design Changes that Make a Big Difference

If you’ve ever tried to put together a website without a designer, you know it can be tricky, and bring up a ton of unknowns. But it shouldn’t be so hard! I ...

5 Dynamic Font Pairings - Using FREE Google Fonts

The most important thing when pairing fonts is contrast. You want to make sure that you can very clearly tell the difference between your headers and body te...

Should You Follow Design Trends When Branding Your Small Business?

The short answer - Probably not. If you do, you run the risk of getting lost in the crowd. But that answer is not helpful, is it?! In this article I want to ...

Brand Your Email Signature to Boost Credibility - Step by Step Guide

It’s amazing what a little branding can do to kick your email correspondence up a notch! Using these easy steps, you’ll be able to add visual interest and bu...

Why YOU Should Be Involved in Crafting Your Brand

In this article I want to help you understand the importance of personal connection when it comes to your brand. But first, a (trick) question: Where does yo...

Are you just starting out as a freelance designer?

When it comes to growing as a freelancer, first-hand experience is priceless. But hearing about each other’s successes, failures, and processes can seriously shorten the learning curve. Join 'Second-hand Gold' for weekly emails meant to do just that.