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FREELANCE DESIGNER'S
Beginner Blueprint
Step-by-Step Templates & Guides for Brand Designers who are New to Freelancing
As a freelance designer, you’re wearing a lot of hats. You’re confident in your design skills, but when it comes to the freelance side of things (proposals, contracts, concept decks, brand strategy, spreadsheets) you could use a little help.
You’re new to this! And we all have to start somewhere. We want to help you start a few steps ahead of where we started. We want you to give you the knowledge and resources to feel confident and prepared for each new client that comes in the door.
So what's included in the Beginner Blueprint?
Lesson 1
Client Acquisition
Questionnaire Template
Initial Phone Call Checklist
Proposal Template
Client Contract Template
Example Contract
Lesson 2
Project Management
Client Tracker
Time-tracking Template & Guide
Timeline Template
Lesson 3
Branding Process
Brand Strategy Process
Example Messaging Deck
Example Positioning Deck
Concept Deck Editable Example
Brand Guidelines Template
Lesson 4
Retrospective
Project Data Template
Project Reflection Questions
How To: Get Testimonials & Referrals
The Freelance Designer’s Beginner Blueprint will give you that sense of certainty and pride in your business, while saving you tons of time. Over the last two years, we’ve gotten these templates to a place where they consistently save us time and brain power. And the process we outline for you is the exact process we use for our client projects.
What's the best indication that your freelance branding process is working? Happy clients! We've had quite a few...
This isn’t our first rodeo helping out fellow designers!
Here’s what our awesome intern had to say about her experience with us as her mentors for a summer:
– Ashton Peluso
“I honestly learned more about graphic design in the few short months I interned than I did as a graphic design student in one year! I loved not only getting to see Maddy and Saige’s process, clients, and work, but getting to learn from two women who are so talented and professional. It made me feel more passionate and confident [that this is] what I want to do with my life! I will definitely continue to follow 100% of their advice and lessons that they taught me! :)”
Take a sneak peak of a few of the resources included in the Beginner Blueprint!

Use this proposal template to show your potential clients how valuable you really are. Plus hear our tips on the best ways to use it.

Read a real contract we sent to one of our clients! Plus download our template to recreate the contract for your own specific needs.

Download a copy of our client tracker and learn our method for keeping track of potential clients so we never lose a lead due to disorganization.
Learn our brand strategy process so you can bring more value to your clients and therefore charge more for your logo projects.
Download a real concept deck we sent one of our clients and learn how to customize it to use for your own projects going forward.
+ even more

Learn a clear, tested process.

Save yourself lots of time.

Skip the uncertainty.
